SI
SERENITY IMPRESSIONS
Obituary Revenue Goal Planner
REVENUE GOAL PLANNER

What does your revenue goal actually take?

Build a realistic mix of family obituary orders, funeral-home partner work, and keepsake revenue — then see exactly how close that mix gets you to your annual goal.

$
Revenue target, before business expenses and taxes.
PROJECTED ANNUAL REVENUE
$101,136

100% of your $100,000 goal

Monthly Target$8,333
Projected / Month$8,428
Above Goal$1,136
01
FAMILY ORDERS · AUTO-BALANCED

Direct obituary clients

Annual contribution$68,400
02
FUNERAL HOME PARTNERS · AUTO-BALANCED

Recurring partner work

Annual contribution$19,140
03
KEEPSAKES + ADD-ONS · AUTO-BALANCED

Revenue beyond the obituary

Annual contribution$13,596
REVERSE THE MATH

What your current mix requires

Blended obituary ticket$695Family + partner obituary orders only
Total obituary orders / year1262.4 per week on average
Leads needed / month19.1At a 55% close rate
Orders needed for full goal143.9At your current blended ticket
GOAL REFERENCE POINTS

Three ways your goal can work

Examples only — use your actual order mix above for your real plan.

Higher-volume12 obituary orders / month$694 average ticket$100,000 / year
Balanced10 obituary orders / month$833 average ticket$100,000 / year
Premium mix8 obituary orders / month$1,042 average ticket$100,000 / year
Revenue is not profit.

This planner measures gross sales. Paper, printing clicks, supplies, shipping, labor, merchant fees, software, equipment, taxes, and other expenses still come out of that revenue.